You’ve set up a new Google Ads account and launched your campaign…Congratulations!! However, a vital question looms – will your ad campaign even get the clicks and earn profits for your business?
Either gamble by stuffing some keywords and trying to leverage them for cash. Or, you can choose to use a Google Ads forecasting tool that will enable you to:
Stop running ad campaigns that are unprofitable for your business.
Ditch inefficient PPC ad campaigns and focus on the ones that deliver proven results.
Achieve higher ROAS by precisely forecasting your ad performance and other key metrics.
4 Best Tools for Google Ads Forecasting
Here, we take a comprehensive approach to Google Ads campaign forecasting, emphasizing four key aspects – Keyword, Demand, Reach, and Performance.
Keyword Planner
Discover new keywords and create a definitive keyword plan that will work for your Google ad campaign. This Google Ads forecasting tool provides you valuable insights into how specific keywords might work for your campaign. The prediction is based on historical search data that enables you to determine the performance of a set of keywords based on your ad spending.
The forecasts you make by using this tool can make keyword grouping and bidding a seamless experience for you. The forecasted data will take your historical ad quality, seasonality, budget, and bid into consideration to determine the future performance of your keywords.
Demand Forecast
Demand forecasting is another powerful tool that enables you to predict upcoming trends related to your business. It uses historical data to determine your products or services that may experience greater search intent in the next 180 days. Demand forecast enables you to categorize events related to your business and how they can influence the demand for your products and services – for how long and by how much.
Google empowers you with a handful of insights to help you understand how each of these trends can result in a spike in demand – enabling you to curate more relevant and performance-driven Google ad campaigns. So, demand forecasting provides you with the following data:
- What is the demand forecast related to your current ad/ ad campaigns?
- The demand predictions for upcoming events can expand the reach of your advertising campaigns to new spheres related to your business.
Reach Planner
Simply setting up an ad campaign and throwing in some keywords isn’t enough to drive increased ROAS for your business. Before you set up your campaign, it is important to predict how the media plan will perform as per your desired target audience, budget, ad format, and geographic location. This is where a Business Consultant can help, along with tools like Google’s Reach Planner, which provides forecasts based on the historical performance of similar ad campaigns and current trends in the PPC market.
The Reach Planner enables you to predict your ad’s reach, impressions, and other conversion-based metrics. It works best to determine how your ad creative, landing page and type of conversion resonate with your specific audience set or content.
Performance Planner
If you think all your money is just going into Google Ads with no results, then Performance Planner can be your best bet. It is an effective tool to make the most of your advertising budget. It enables you to create a definitive plan, so you can determine your advertising budget and achieve business goals. The tool provides valuable insights into how doing little tweaks in your campaign settings or ad budget can impact key performance attributes such as clicks, conversions, or cost per action.
Performance Planner also provides relevant suggestions, so you can identify new opportunities that help attain your business goals.
Final Thoughts
Unprofitable Google Ads campaigns are a thing of the past. Now you have access to an array of tools that can help forecast the overall performance of your ads and save you… or perhaps, make you millions of dollars!! Get expert insights from Yandovskiy SEO to make effective predictions and take your PPC campaigns to the next level of success.
